Maidenform is the market leader in shapewear in the USA.
Maidenform - Best of lingerie and shapewear. Founded in 1922 by two inspired women in the fashion industry with the aim of making women look good, feel good and empowered in their clothes. Almost 100 years later, this is still Maidenform's mantra. Whether shapewear or lingerie, Maidenform complements the wearer's personal sense of fashion, regardless of whether she dresses for work, the weekend or a special occasion.